In a recent sit-down interview at the ARF, Radha Subramanyan of NM Incite, a Nielsen/McKinsey company, discussed how social media requires every company to be a “social” company and a “media” company, no matter what their business. Available at HispanicPRpro.com and HispanicCMO.com
Media
Social Ads spur Big Engagement Opportunities
As marketers continue to look for new social media marketing metrics, a broad look at engagement and the cost of social advertising paints a promising picture.
Thalia renews syndication agreement with Citadel Media en Español.
Citadel Media en Español announced that Latina superstar Thalia has signed a multi-year renewal of her syndication agreement as host of Conexión Thalia Radio Show.
What Brand Marketers expect from Social Media Followers.
How much is a brand fan worth? It’s a question some social media marketers have been asking for a while, but research suggests many are moving on from the search for a hard number. Also Available at HispanicCMO.com and HispanicPRpro.com
TNS study reveals penalty for not keeping up in relentlessly changing mobile category.
TNS launched TNS Mobile Life 2011, a global research study about today’s mobile consumer. Now into its sixth year, TNS Mobile Life is the result of more than 25,000 hours of interviews with over 34,000 respondents in 43 countries.
Fox Hispanic Media launches.
Fox International Channels (FIC) and Fox Global Networks (FGN) announced the formation of Fox Hispanic Media (FHM), a specialized group dedicated to help marketers reach the booming U.S. Hispanic market more effectively.
