Univision Communications Inc. announced the appointment of Maelia Macin to the position of executive vice president of Network Sales for Univision Networks. Peter Lazarus has been appointed EVP, Sales Strategy – New Networks. Alberto Mier y Terán has been named vice president/general manager for the Company’s flagship stations in Los Angeles.
Media
PR Pros use Social Media more effectively.
Public relations and advertising agencies see increased social media revenues and plan to work together on social media as a growth strategy for 2011.
Available at HispanicPRpro.com
Days of Double-Digit Growth in Social Network Users Are Over.
Social networking now reaches most internet users in the US and has become an integral part of their lives. Thanks to the rapid growth of Facebook, updating status, posting comments and sharing links with friends have become routine activities for millions of people.
Latinos Power Growth of Ultimate Fighting Championship.
In a recent interview with USA Today, boxing promoter Bob Arum predicted limited success for the Ultimate Fighting Championship (UFC), the promotion company that hosts most mixed martial arts (MMA) events, due to what he sees as its inability to draw in viewers from growing demographics, including Latinos and African Americans. In some ways, his comment could make sense.
Ballas-Traynor to depart People en Español.
Industry veteran Lucía Ballas-Traynor will be leaving her position as Publisher of People en Español.
Spanish-Speaking Hispanics embrace Online Video.
Hispanics are not online in the same numbers as non-Hispanics, but those who are show heightened levels of online video and social networking activity. A joint Google and Ipsos OTX MediaCT study found that Hispanic internet users—especially Spanish-dominant and bilingual Hispanics—are more involved with video and social networks than the overall population.
How mobile devices are changing community information environments.
Local news is going mobile. Nearly half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer. DOWNLOAD REPORT HERE.
Online Celebrity Fans more likely to Follow Brands.
There’s no doubt that a celebrity endorser is a valuable asset to a brand – during this year’s Oscars telecast, 4 of the 10 most-watched commercials featured a celebrity spokesperson. On the Internet, this trend continues as advertisers increasingly leverage social networking and celebrities to attract consumers. On Twitter and Facebook, celebrities can have fans and followers in the millions – actor Charlie Sheen, for example, recently joined Twitter and in just three days set a new record for fastest to reach a million followers – further proving the power of celebrity.
