Syncapse Corp. released research that comes one step closer to answering this question. According to the research, social media is increasingly pulling mindshare away from traditional advertising outlets. DOWNLOAD REPORT HERE.
Media
Sí TV unveils New Brand: nuvoTV.
English-Language Latino Network Evolves Brand to Better Embrace Exploding Bi-Cultural Latino Population
More Marketers move toward Engagement on Social Media.
Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites.
TV Usage Trends: Q3 and Q4 2010 – Timeshifted Viewing Grows in U.S.
Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarters of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of the year. The biggest year-over-year increase was in the third quarter, when timeshifting increased 17.9% over the same period in 2009, compared to 13.4% in the fourth quarter. DOWNLOAD REPORT HERE.
Arbitron sets new criterion for redefining Metro Survey Areas.
Arbitron, Inc. announced an updated criterion for redefining metro survey areas in its diary markets. Arbitron established the new listening and commuting criterion in response to changes in the radio business environment and in consultation with representatives from its Radio and Advertiser/Agency Advisory Councils.
Puerto Rico inks new film incentives law.
Gov. Luis Fortuño signed a new cinema-incentives law Friday aimed at taking Puerto Rico’s percolating film industry to the next level.
Updated: Our Social Media Checklist.
Today at WPP’s Global Retail Forum, hosted by The Store in Buenos Aires, I presented our Social Media Checklist, which includes 12 actionable recommendations for brands, with case studies to help illustrate these ideas.
By Ann Mack – New York in North America
To read, view video presentation and download report at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
