Media

Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More statistics come out every day about Hispanics and how they use social media. A steady flow of conferences, panel discussions as well as interest from marketers and their agencies have kept the space top of mind for the last 18 months. I wonder if all this excitement is missing the mark because we’re still looking at the market from the lens of Hispanic marketing circa 1990?

Adsmedia has been selected by Hola Networks to exclusively develop web portals for publishers across its network and provide their MarketPlace solution for Hola’s mobile advertising clients.

Now more than ever, the identity of a brand is largely reflected in these areas of both search and social media.

Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

The bi-cultural Latino upfront advertising season will kick off March 7 as English-language network Sí TV holds a week-long series of meetings for marketers and their agencies in Miami.

MGSCOMM released its first consumer app available at the App Store on iTunes.

The 2011 Digital OOH Outlook and Planning Guide is an annual reference guide to provide media agencies with a baseline and additional insight to effectively assign budgets during advanced planning stages. DOWNLOAD REPORT HERE.

Over the next several years, social media spending will become a bigger percentage of companies’ overall marketing budgets. Yet CMOs report there are still challenges when it comes to integrating social media into their overall business strategies.

As Facebook continues to solidify its role as the world’s top social networking site, eMarketer estimates that more than half of internet users in the US were logging on to the site at least monthly as of the end of 2010.