Hispanics are not online in the same numbers as non-Hispanics, but those who are show heightened levels of online video and social networking activity. A joint Google and Ipsos OTX MediaCT study found that Hispanic internet users—especially Spanish-dominant and bilingual Hispanics—are more involved with video and social networks than the overall population.
Media
How mobile devices are changing community information environments.
Local news is going mobile. Nearly half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer. DOWNLOAD REPORT HERE.
Online Celebrity Fans more likely to Follow Brands.
There’s no doubt that a celebrity endorser is a valuable asset to a brand – during this year’s Oscars telecast, 4 of the 10 most-watched commercials featured a celebrity spokesperson. On the Internet, this trend continues as advertisers increasingly leverage social networking and celebrities to attract consumers. On Twitter and Facebook, celebrities can have fans and followers in the millions – actor Charlie Sheen, for example, recently joined Twitter and in just three days set a new record for fastest to reach a million followers – further proving the power of celebrity.
Value of Social Media Consumers.
Syncapse Corp. released research that comes one step closer to answering this question. According to the research, social media is increasingly pulling mindshare away from traditional advertising outlets. DOWNLOAD REPORT HERE.
Sí TV unveils New Brand: nuvoTV.
English-Language Latino Network Evolves Brand to Better Embrace Exploding Bi-Cultural Latino Population
More Marketers move toward Engagement on Social Media.
Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites.
TV Usage Trends: Q3 and Q4 2010 – Timeshifted Viewing Grows in U.S.
Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarters of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of the year. The biggest year-over-year increase was in the third quarter, when timeshifting increased 17.9% over the same period in 2009, compared to 13.4% in the fourth quarter. DOWNLOAD REPORT HERE.
Arbitron sets new criterion for redefining Metro Survey Areas.
Arbitron, Inc. announced an updated criterion for redefining metro survey areas in its diary markets. Arbitron established the new listening and commuting criterion in response to changes in the radio business environment and in consultation with representatives from its Radio and Advertiser/Agency Advisory Councils.
