Gov. Luis Fortuño signed a new cinema-incentives law Friday aimed at taking Puerto Rico’s percolating film industry to the next level.
Media
Updated: Our Social Media Checklist.
Today at WPP’s Global Retail Forum, hosted by The Store in Buenos Aires, I presented our Social Media Checklist, which includes 12 actionable recommendations for brands, with case studies to help illustrate these ideas.
By Ann Mack – New York in North America
To read, view video presentation and download report at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Are We Approaching Hispanic Social Media All Wrong?
Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More statistics come out every day about Hispanics and how they use social media. A steady flow of conferences, panel discussions as well as interest from marketers and their agencies have kept the space top of mind for the last 18 months. I wonder if all this excitement is missing the mark because we’re still looking at the market from the lens of Hispanic marketing circa 1990?
Hola Networks & Adsmedia unite to offer Mobile capabilities.
Adsmedia has been selected by Hola Networks to exclusively develop web portals for publishers across its network and provide their MarketPlace solution for Hola’s mobile advertising clients.
Brands defined by ‘What We Say About Ourselves’ and ‘What Others Say About Us’.
Now more than ever, the identity of a brand is largely reflected in these areas of both search and social media.
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Sí TV kicks off Bi-Cultural Latino Upfront.
The bi-cultural Latino upfront advertising season will kick off March 7 as English-language network Sí TV holds a week-long series of meetings for marketers and their agencies in Miami.
MGSCOMM unveils consumer APP.
MGSCOMM released its first consumer app available at the App Store on iTunes.
2011 Digital Out-of-Home Outlook & Planning Guide.
The 2011 Digital OOH Outlook and Planning Guide is an annual reference guide to provide media agencies with a baseline and additional insight to effectively assign budgets during advanced planning stages. DOWNLOAD REPORT HERE.
