Over the next several years, social media spending will become a bigger percentage of companies’ overall marketing budgets. Yet CMOs report there are still challenges when it comes to integrating social media into their overall business strategies.
Media
Facebook reaches majority of US Web Users.
As Facebook continues to solidify its role as the world’s top social networking site, eMarketer estimates that more than half of internet users in the US were logging on to the site at least monthly as of the end of 2010.
Social Computing — Good or Bad for Business?
Clearly, social media sites and social computing are improving collaboration among employees, clients and vendors around the globe, but sometimes with mixed results. So, is social computing a productivity tool or a work distraction?
DIRECT MARKETING to Hispanics: Present & Future.
Any Hispanic who isn’t a recent transplant from Mars is familiar with big advertisers like Inglés sin Barreras and the myriad companies offering legal services via DRTV. This media type is a primary sales driver for many Hispanic-focused companies. For some verticals (think telecom and insurance) DRTV is also the main branding medium. For the purposes of this article we will focus on more highly targeted media such as direct mail, email, and paid search (SEM). By Cynthia Clotzman / VayaDirect
PRBI opens bridge interconnection between San Juan and Florida.
To provide quick access to the Internet for the whole Island Critical Hub Networks officially
launched the project Puerto Rico Bridge Initiative (PRBI). Several Internet providers will participate to guarantee service, efficiency and economy to all broadband users.
Who Gives the Most Trusted Recommendations?
Social media has put power in the hands of the consumer, giving everyone a publishing platform to push out their thoughts and feelings to the world at large. This has given great power to word-of-mouth, typically considered the most trustworthy form of marketing. But social behavior is changing as it matures.
