Telemundo Communications Group Inc. announced the launch of a new strategic social media unit, Social@Telemundo.
Media
Corporate Social Responsibility can enhance Customer Value.
Corporate social responsibility (CSR) activities have the potential to enhance customer value in many ways, The Conference Board said in a report.
Twice as many Consumers posting comments on Social Media Sites.
The percentage of consumers who posted a negative or positive comment about their interaction with a Consumer Affairs Department has doubled in one year, compared to the same study conducted a year ago. The study was sponsored by The Center For Client Retention.
Fewer Consumers switch service providers despite decreasing satisfaction.
For the first time in six years, the number of consumers who switched service providers as a result of poor customer service declined in 2010, according to the latest edition of an annual consumer behavior study released by Accenture. DOWNLOAD REPORT HERE.
Andres Cantor celebrates 10 year anniversary at Telemundo.
Telemundo Communications Group Inc. announced it was extending Andres Cantor’s multiyear contract as it celebrates the renowned sports icon 10th anniversary with the network. The announcement was made by Jorge Hidalgo, Senior Executive Vice President of Deportes Telemundo.
Mobile Marketing Association – Mobile Advertising Guidelines.
The MMA (Mobile Marketing Association) published the fifth edition of its “Mobile Advertising Guidelines,” which are designed to provide marketers, agencies, wireless carriers, media companies and other ecosystem members with industry-standard technical specifications and best practices. The MMA also published two complementary documents for emerging opportunities in mobile marketing: Draft Guidelines for Rich Media and the Universal Mobile Ad Package. DOWNLOAD REPORT HERE.
Cristina to break her silence on Azteca America.
On Friday February 18, 2011 at 10pm/9C Azteca America presents “Cristina Saralegui Rompe el Silencio”. Frank Cairo who recently joined Azteca America interviews the diva about the sudden cancellation of her show.
Discovery U.S. Hispanic Upfront 2011 plans.
Discovery U.S. Hispanic has announced that it will be returning to New York City for this Upfront season, presenting a new line-up for its flagship network Discovery en Español (DSCE), as well as giving an overview of its newest network Discovery Familia.
50% of Restaurants are Women-Owned.
As millions of Americans dine out this Valentine’s Day, new research from the National Restaurant Association shows that nearly 50 percent of restaurants are now owned by women.
Trends in Teen Communication & Social Media Use
Kristen Purcell presents Pew Internet findings on teen communication trends and social network site use as part of a joint webinar with the Girl Scout Research Institute. The webinar also features findings from the Girl Scout Research Institute’s latest study of social network site use among teen girls. DOWNLOAD PRESENTATION HERE.
Mom is Right: the internet is a necessity to manage a Household.
Burst Media released the results of an online survey of 1,475 moms* that found, despite hectic lives, moms carve out time daily to go online. Nearly one-quarter (23.1%) of moms are online for personal use four or more hours daily and another 49.3% spend between one and three hours online per day. The study shines the spotlight on just how important a resource the Internet is for moms, specifically the finding that two-thirds (64.7%) of respondents say their daily family and home routines would be disrupted if web access was taken away for one week.
The 2010 Mobile Year in Review
comScore, Inc. released The comScore 2010 Mobile Year in Review. This inaugural report recaps key trends in the mobile landscape in 2010 throughout the U.S., Europe (EU5) and Japan. DOWNLOAD REPORT HERE.
