Media

Record numbers of African American, Hispanic and female viewers helped propel Super Bowl XLV to become the most-watched television program of all time. About 10 million Hispanic viewers watched the game, up from 8.3 million viewers last year.

Momentum in the mobile device market has swung in favor of smartphones, led by the allure of Apple’s iPhone and the legion of now-viable competitors it has spawned.

Two Pew Internet Project surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. In 2006, 28% of teens ages 12-17 and young adults ages 18-29 were bloggers, but by 2009 the numbers had dropped to 14% of teens and 15% of young adults. During the same period, the percentage of online adults over thirty who were bloggers rose from 7% blogging in 2006 to 11% in 2009. DOWNLOAD REPORT HERE.

We know Hispanics love cell phones, especially smartphones. But now several recent studies have confirmed that marketers looking to reach Hispanics should consider mobile as the primary tactic. Below is a recap of these studies as well as examples of some great Hispanic mobile websites. By Lee Vann is founder and CEO of Captura Group Captura Group.

Marketers appear to be inching closer to answering the question of social media ROI—or at least making a serious effort—as the stakes get higher.

Azteca America announced the appointment of Martin Breidsprecher, current Chief Operations Officer of the company, to Chief Executive Officer of Azteca America.

Telemundo Communications Group Inc. announced that the network will hold its Upfront presentation on May 17, 2011 at 6pm EST, in New York at the American Museum of Natural History, in the museum’s LeFrak IMAX Theater.

While nearly 50% of U.S. adults–some 105.8 million people–visited a social media Web site in the last 30 days, Millennials ages 18+ appear to be the most dependent upon such sites to feel connected to others, according to the latest consumer insights data from GfK MRI.