Hispanic Radio Today 2010 provides an in-depth look at the radio listening activity and consumer profiles of this fast-growing Hispanic segment. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. Audience data for Hispanic Radio Today 2010 are derived from the Spring 2010 survey period in both Diary and Portable People Meter markets nationwide. DOWNLOAD REPORT HERE.
Media
Univision 2011 Upfront plans.
Univision Communications Inc. plans to hold its annual Upfront presentation for advertisers in New York City at 3:00 pm on Thursday, May 19, 2011 at the New Amsterdam Theatre.
2010: A Year in Review: A week-by-week look at consumer trends.
2010 was a turbulent year—and that’s putting it modestly. To stay atop of the ever-changing attitudes and behaviors of American consumers, marketers demanded fresher and more actionable insights. Simmons DataStream, launched in January 2010, addressed those demands by providing marketers with weekly updates of nearly 40,000 distinct consumer elements, including brand preferences, media consumption, attitudes, lifestyles and demographics. DOWNLOAD REPORT HERE.
Tools & Practices for Search & Display fall short for Marketers.
Efficient Frontier released a commissioned study conducted by Forrester Consulting on behalf of Efficient Frontier which was designed to illuminate the challenges marketers currently face in managing their search and display advertising campaigns together. The objective of the study was to understand how marketers are integrating their online campaigns as well as examine the barriers preventing them from optimizing spend across channels. DOWNLOAD REPORT HERE.
Bargueiras named GM at Discovery Networks U.S. Hispanic Group.
Discovery Latin America/U.S. Hispanic (DLA/USH) announced the appointment of Ivan Bargueiras to the position of General Manager for Discovery Networks U.S. Hispanic Group. In his new role, Bargueiras is charged with leading the business expansion within the company’s portfolio of Spanish-language networks, including Discovery en Español and Discovery Familia.
Hispanics & Asians are Most-Likely Smartphone owners in the U.S.
As of December 2010, nearly a third (31%) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger. Meanwhile, only 27 percent of White mobile users reported owning a smartphone.
Where are Social Media Marketers seeing the Most Success?
More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they are seeing success and viewing social media overall as more valuable.
PR Newswire and MultiVu launch ARC for Marketing.
PR Newswire and its broadcast and multimedia division, MultiVu, announced the launch of ARC for Marketing, a dynamic, multimedia and social media platform designed specifically for marketers to provide for deeper audience engagement through all online channels.
