The vast majority of client-side marketers – 88 percent – say they will utilize mobile marketing in 2011. Seventy-five percent plan to increase their spending on mobile marketing initiatives by an average of 59 percent versus 2010, according to a new survey from the ANA (Association of National Advertisers) in partnership with the MMA (Mobile Marketing Association).
Media
Consumers expect Mobile Ads to Inform.
With mobile advertising on the upswing, marketers must remember that many consumers are still less than thrilled about ads on this very personal device. Catering to their preferences for ad formats and features could help the mobile audience warm up to the usefulness of the channel.
What makes Facebook fan pages successful?
Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.
Alonso gone from Clear Channel Hispanic Radio.
Alfredo Alonso – Senior Vice President of Clear Channel Hispanic Radio who helped establish the company’s Hispanic focused radio formats in key markets left the company at the end of 2010.
Industry insiders speculate that Clear Channel will be reducing the number of Hispanic focused radio stations in their line-up.
Brand Values yield clues to Social Media Influence.
Consumers planning to make large-ticket purchases are active on a variety of digital channels as they make their way through the purchase funnel. The media usage habits and preferences of intended audiences must inform marketers’ decisions about where to target them, and whether social media efforts make sense for their brand.
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanning.com
Social Media Analytics to identify effects on Societal Issues and Brands.
Knowledge Networks is expanding its social media offerings to include custom analytics, giving marketers and researchers comprehensive information about social media’s effects on product categories and how “SoMe” (a.k.a., social media) conversations reveal people’s feelings about specific products or topics.
22% of online Americans used social networking or Twitter for politics in 2010 campaign
Some 21% of online adults used social networking sites such as Facebook or MySpace in the months leading up to the November, 2010 elections to connect to the campaign or the election itself, and 2% of online adults did so using Twitter. DOWNLOAD REPORT HERE.
Meruelo Group to acquire KWHY-TV in LA.
The Meruelo Group has reached an agreement to acquire KWHY-TV, an NBCU-owned television station in Los Angeles, California, it was announced by Meruelo, NBCU and Bahia Honda LLC. The acquisition is subject to approval by the Federal Communications Commission.
Vme to hold 2011 Upfront on May 19th in NYC.
Vme will host its 2011 upfront on May 19th from 10:30am – 1:00pm at the Samsung Experience in New York. In this multiplatform experiential upfront, Vme will highlight the many ways that it is “Contigo” (together) with U.S. Hispanics by showcasing its exclusive engaging programming and its consumer events that reach the entire Hispanic family – adults, women, men, youth and kids.
