From the New Orleans Saints’ inspiring Super Bowl victory and the Winter Olympics to LeBron James’ controversial “Decision” to take his talents to Miami, 2010 was a record-breaking year for sports viewership in the U.S. DOWNLOAD REPORT HERE.
Media
Where the True Growth Lies – The market for digital media.
With projection of better than 6 percent growth over the next five years, it is widely believed that media and entertainment sector is expected to continue with the success it has enjoyed over the past decade. Consensus forecasts suggest that most of the growth will come from new digital media that was designed from inception to be interactive. DOWNLOAD REPORT HERE.
7 in 10 Marketers have little understanding of Social Media conversations surrounding their Brand.
Alterian announced the results of its 8th annual survey that polled nearly 1,500 marketers, agencies, marketing service providers and systems integrators from across the globe. This year’s topic, “How Engaged is Your Brand?” examined marketing expenditure, social media measurement and the level of personalization across digital channels.
By Jemilly Castro – Zubi Advertising
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanning.com
Telmar announces Market Level Planning for Out of Home.
Telmar announced the first ever market level planning systems for out of home media using the landmark TAB Eyes-On metrics. Clients of Telmar’s software systems are now able to integrate market level data, working up from site level planning to execute media plans.
