Media

Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarters of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of the year. The biggest year-over-year increase was in the third quarter, when timeshifting increased 17.9% over the same period in 2009, compared to 13.4% in the fourth quarter. DOWNLOAD REPORT HERE.

Arbitron, Inc. announced an updated criterion for redefining metro survey areas in its diary markets. Arbitron established the new listening and commuting criterion in response to changes in the radio business environment and in consultation with representatives from its Radio and Advertiser/Agency Advisory Councils.

Gov. Luis Fortuño signed a new cinema-incentives law Friday aimed at taking Puerto Rico’s percolating film industry to the next level.

Today at WPP’s Global Retail Forum, hosted by The Store in Buenos Aires, I presented our Social Media Checklist, which includes 12 actionable recommendations for brands, with case studies to help illustrate these ideas.

By Ann Mack – New York in North America

To read, view video presentation and download report at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More statistics come out every day about Hispanics and how they use social media. A steady flow of conferences, panel discussions as well as interest from marketers and their agencies have kept the space top of mind for the last 18 months. I wonder if all this excitement is missing the mark because we’re still looking at the market from the lens of Hispanic marketing circa 1990?

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