Now more than ever, the identity of a brand is largely reflected in these areas of both search and social media.
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Media
Sí TV kicks off Bi-Cultural Latino Upfront.
The bi-cultural Latino upfront advertising season will kick off March 7 as English-language network Sí TV holds a week-long series of meetings for marketers and their agencies in Miami.
MGSCOMM unveils consumer APP.
MGSCOMM released its first consumer app available at the App Store on iTunes.
2011 Digital Out-of-Home Outlook & Planning Guide.
The 2011 Digital OOH Outlook and Planning Guide is an annual reference guide to provide media agencies with a baseline and additional insight to effectively assign budgets during advanced planning stages. DOWNLOAD REPORT HERE.
How well is Social Media fitting into the Marketing Mix?
Over the next several years, social media spending will become a bigger percentage of companies’ overall marketing budgets. Yet CMOs report there are still challenges when it comes to integrating social media into their overall business strategies.
Facebook reaches majority of US Web Users.
As Facebook continues to solidify its role as the world’s top social networking site, eMarketer estimates that more than half of internet users in the US were logging on to the site at least monthly as of the end of 2010.
Social Computing — Good or Bad for Business?
Clearly, social media sites and social computing are improving collaboration among employees, clients and vendors around the globe, but sometimes with mixed results. So, is social computing a productivity tool or a work distraction?
