Two Pew Internet Project surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. In 2006, 28% of teens ages 12-17 and young adults ages 18-29 were bloggers, but by 2009 the numbers had dropped to 14% of teens and 15% of young adults. During the same period, the percentage of online adults over thirty who were bloggers rose from 7% blogging in 2006 to 11% in 2009. DOWNLOAD REPORT HERE.
Media
Mobile is a must for reaching U.S. Hispanics
We know Hispanics love cell phones, especially smartphones. But now several recent studies have confirmed that marketers looking to reach Hispanics should consider mobile as the primary tactic. Below is a recap of these studies as well as examples of some great Hispanic mobile websites. By Lee Vann is founder and CEO of Captura Group Captura Group.
Dramatic difference in approach to Social Media Metrics.
Marketers appear to be inching closer to answering the question of social media ROI—or at least making a serious effort—as the stakes get higher.
Martin Breidsprecher named CEO of Azteca America.
Azteca America announced the appointment of Martin Breidsprecher, current Chief Operations Officer of the company, to Chief Executive Officer of Azteca America.
Telemundo 2011 Upfront plans.
Telemundo Communications Group Inc. announced that the network will hold its Upfront presentation on May 17, 2011 at 6pm EST, in New York at the American Museum of Natural History, in the museum’s LeFrak IMAX Theater.
Adult Millennials most Engaged & Dependent upon Social Media.
While nearly 50% of U.S. adults–some 105.8 million people–visited a social media Web site in the last 30 days, Millennials ages 18+ appear to be the most dependent upon such sites to feel connected to others, according to the latest consumer insights data from GfK MRI.
Hispanic Radio Today 2010.
Hispanic Radio Today 2010 provides an in-depth look at the radio listening activity and consumer profiles of this fast-growing Hispanic segment. Once again, the report reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. Audience data for Hispanic Radio Today 2010 are derived from the Spring 2010 survey period in both Diary and Portable People Meter markets nationwide. DOWNLOAD REPORT HERE.
Univision 2011 Upfront plans.
Univision Communications Inc. plans to hold its annual Upfront presentation for advertisers in New York City at 3:00 pm on Thursday, May 19, 2011 at the New Amsterdam Theatre.
2010: A Year in Review: A week-by-week look at consumer trends.
2010 was a turbulent year—and that’s putting it modestly. To stay atop of the ever-changing attitudes and behaviors of American consumers, marketers demanded fresher and more actionable insights. Simmons DataStream, launched in January 2010, addressed those demands by providing marketers with weekly updates of nearly 40,000 distinct consumer elements, including brand preferences, media consumption, attitudes, lifestyles and demographics. DOWNLOAD REPORT HERE.
