Efficient Frontier released a commissioned study conducted by Forrester Consulting on behalf of Efficient Frontier which was designed to illuminate the challenges marketers currently face in managing their search and display advertising campaigns together. The objective of the study was to understand how marketers are integrating their online campaigns as well as examine the barriers preventing them from optimizing spend across channels. DOWNLOAD REPORT HERE.
Media
Bargueiras named GM at Discovery Networks U.S. Hispanic Group.
Discovery Latin America/U.S. Hispanic (DLA/USH) announced the appointment of Ivan Bargueiras to the position of General Manager for Discovery Networks U.S. Hispanic Group. In his new role, Bargueiras is charged with leading the business expansion within the company’s portfolio of Spanish-language networks, including Discovery en Español and Discovery Familia.
Hispanics & Asians are Most-Likely Smartphone owners in the U.S.
As of December 2010, nearly a third (31%) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. But smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45%), Hispanics (45%) and African-Americans (33%), populations that also tend to skew younger. Meanwhile, only 27 percent of White mobile users reported owning a smartphone.
Where are Social Media Marketers seeing the Most Success?
More companies in the Inc. 500 are using social media as part of their business and marketing strategies, and they are seeing success and viewing social media overall as more valuable.
PR Newswire and MultiVu launch ARC for Marketing.
PR Newswire and its broadcast and multimedia division, MultiVu, announced the launch of ARC for Marketing, a dynamic, multimedia and social media platform designed specifically for marketers to provide for deeper audience engagement through all online channels.
Marketers will utilize Mobile Marketing & Increase Spending on Mobile Platforms.
The vast majority of client-side marketers – 88 percent – say they will utilize mobile marketing in 2011. Seventy-five percent plan to increase their spending on mobile marketing initiatives by an average of 59 percent versus 2010, according to a new survey from the ANA (Association of National Advertisers) in partnership with the MMA (Mobile Marketing Association).
Consumers expect Mobile Ads to Inform.
With mobile advertising on the upswing, marketers must remember that many consumers are still less than thrilled about ads on this very personal device. Catering to their preferences for ad formats and features could help the mobile audience warm up to the usefulness of the channel.
