Media

From the New Orleans Saints’ inspiring Super Bowl victory and the Winter Olympics to LeBron James’ controversial “Decision” to take his talents to Miami, 2010 was a record-breaking year for sports viewership in the U.S. DOWNLOAD REPORT HERE.

With projection of better than 6 percent growth over the next five years, it is widely believed that media and entertainment sector is expected to continue with the success it has enjoyed over the past decade. Consensus forecasts suggest that most of the growth will come from new digital media that was designed from inception to be interactive. DOWNLOAD REPORT HERE.

Alterian announced the results of its 8th annual survey that polled nearly 1,500 marketers, agencies, marketing service providers and systems integrators from across the globe. This year’s topic, “How Engaged is Your Brand?” examined marketing expenditure, social media measurement and the level of personalization across digital channels.

By Jemilly Castro – Zubi Advertising

Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanning.com

Telmar announced the first ever market level planning systems for out of home media using the landmark TAB Eyes-On metrics. Clients of Telmar’s software systems are now able to integrate market level data, working up from site level planning to execute media plans.

Now I, like any normal and reasonable tech obsessed human being, jumped on the twitter bandwagon as soon as I was aware it existed. Don’t ask me when this was, but it couldn’t have been that long ago, four years ago tops. I then investigated, played around with it and made unimportant posts about my everyday life. I quickly became bored with it, uninterested really. I had no true use for it, other than to sporadically read any random thoughts from those I deemed worthy enough to follow.

By Jemilly Castro – Zubi Advertising

Available at HispanicCMO.com and HispanicPRpro.com