Alterian announced the results of its 8th annual survey that polled nearly 1,500 marketers, agencies, marketing service providers and systems integrators from across the globe. This year’s topic, “How Engaged is Your Brand?” examined marketing expenditure, social media measurement and the level of personalization across digital channels.
By Jemilly Castro – Zubi Advertising
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanning.com
Telmar announced the first ever market level planning systems for out of home media using the landmark TAB Eyes-On metrics. Clients of Telmar’s software systems are now able to integrate market level data, working up from site level planning to execute media plans.
Now I, like any normal and reasonable tech obsessed human being, jumped on the twitter bandwagon as soon as I was aware it existed. Don’t ask me when this was, but it couldn’t have been that long ago, four years ago tops. I then investigated, played around with it and made unimportant posts about my everyday life. I quickly became bored with it, uninterested really. I had no true use for it, other than to sporadically read any random thoughts from those I deemed worthy enough to follow.
By Jemilly Castro – Zubi Advertising
Available at HispanicCMO.com and HispanicPRpro.com
impreMedia announced the appointment of Tiffany O’Hare to VP of Sales & Development, Bill Elliott to VP of Direct Marketing and Hugo Hernandez to Director of Sports Initiatives.
Social media has opened the door, or more accurately, many doors, to increasingly numerous ways for people to interact with others, customize their online experiences and receive positive, enriching benefits from their activity therein. In fact, two in five Americans say that they have received a good suggestion for something to try as a result of their use of social media (40%), 15% say they have made a connection regarding a job opportunity, and one in ten say they have found a new apartment or house through their social media use (9%).
We recently released our Vitrue 100, which annually ranks the “most social” brands by measuring “social mentions” across the vast social web. For this article, we drilled down to see what companies on our Vitrue 100 list had powerful and successful “green” and “socially responsible sustainability” programs. Although the brands on the list generated their buzz from many tactics, we believe that having successful green initiatives and sustainability programs can have a powerful effect on brand loyalty and brand awareness. And that can truly drive some positive social buzz.
Available at HispanicPRpro.com
The Federal Communications Commission grants-with conditions and enforceable commitments-approval of the assignment and transfer of control of broadcast, satellite, and other radio licenses from General Electric Company (GE) to Comcast Corporation. The approval will allow GE and Comcast to create a joint venture involving NBC Universal, Inc. (NBCU) and Comcast. An Order further explaining the Commission’s reasoning and the conditions and commitments will be issued shortly.
Host of Vme Cocina, Cipriano García “Chef Ciprigar” died yesterday morning in Miami at the age of 33.
