Twitter’s user base has experienced infamous growth over the past couple years, with the company announcing in December that 100 million new accounts had been opened in 2010 and eMarketer estimating that the US Twitter population rose from 18 million in 2009 to 26 million last year. The social media service may also be beginning to mature as a community.
Media
How to leverage Social Media for Public Relations Success.
Without a doubt, the web and social media are making it easier for businesses to communicate with their publics.
As a result, social media and inbound marketing strategies and tools are making it easier for PR professionals to connect and build relationships with influencers, generate media coverage, and communicate their messages to customers, prospects and other valued constituents.
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Social Media Refresher Course.
This is an interesting video that helps position social media and the impact on society, business, politics and our personal relationship.
Rodriguez named Executive VP, Multimedia Development and Distribution at Telemundo.
Telemundo announced that Michael Rodriguez has been named Executive Vice President, Multimedia Development and Distribution, Telemundo. The announcement was made by Telemundo President Don Browne, to whom Rodriguez will report directly. Rodriguez will remain in his role as head of network sales until a replacement is named.
Resources are now a Big Issue for Social Media Marketers.
Social media was once seen by some marketers as a quick and easy way to reach consumers at their newest channel of choice. Advertising on the sites was relatively cheap, and marketing on the sites by creating a brand page or profile was free—it only cost internal time and resources.
