Media

The Interactive Advertising Bureau (IAB) announced the launch of the Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, charged with driving the growth of the mobile marketing, advertising and media marketplace. The IAB also announced the appointment of Anna Bager as Vice President and General Manager of the Mobile Center, a new position in the organization.

This is the first-ever survey reading from the Pew Research Center’s Internet & American Life Project that exclusively examines Twitter users. In previous surveys, the Project had asked internet users whether they “used Twitter or another service to share updates about yourself or to see updates about others?” DOWNLOAD REPORT HERE.

As consumer usage of social media continues to increase in the US and around the world, marketers have transitioned from cautious engagement to full deployment.

Next year, four in five US businesses with at least 100 employees will take part in social media marketing, eMarketer estimates. That’s up from just 42% as recently as 2008, and the number of marketers using the channel will continue to rise through 2012.

Available at HispanicCMO.com

Available at HispanicPRpro.com

VoodooVox, the company whose multicultural marketing and advertising platform reaches over 8 million Hispanics a month through interactive audio and SMS media, today announced its new Hispanic Influencer Program (HIP).

Todobebe’s Blogs de Mamas provides a comprehensive platform for mom bloggers to gain access to new revenue opportunities, blogging tools, and to extend the reach of their unique voices via distribution of their content within Todobebe’s digital communities for moms and parents (todobebe.com, vivalafamilia.com, embarazo.com).

Arbitron Inc. announced that the Media Rating Council, Inc. (MRC) has withdrawn its accreditation for the Company’s RADAR (Radio’s All Dimension Audience Research) and Nationwide network and national radio audience services.