Retailers of all shapes and sizes are embracing Personalized Priority Messaging via the SMS mobile channel for its ability to play a key role in wowing their customers, whether through mobile marketing campaigns, direct response sales, pre- and after-sales support and even customer loyalty program management. DOWNLOAD REPORT HERE.
Media
The Untethered Executive: Business Information in the Age of Mobility
Much has been written about how smartphones and other mobile devices are changing the way people communicate. But little has been done to understand what the impact of this shift is on the executive suite. DOWNLOAD REPORT HERE.
Young and Mobile: A Global View of Cellphones and Youth
Nielsen’s new whitepaper on Mobile Youth Around the World reveals that most young people with mobile phones chose their own device. DOWNLOAD REPORT HERE.
impreMedia announces brand repositioning initiatives for Vista Magazine.
The repositioning initiatives include a revitalization of the dual-language magazine’s news-to-use approach, a modernization of its look, and a renewed focus on reaching Latinas who balance contemporary and traditional roles.
Marketers buy in to Promoted Tweets.
Twitter advertising is attracting more interest from marketers.
Available at HispanicCMO.com
and
HispanicPRpro.com
Harnessing the Value of the Digital News Audience.
The internet’s popularity as a news source is indisputable, and the number of people who go online to find their news on a daily basis is still growing.
Nielsen Ending U.S. Radio Ratings
According to Radio Ink, in a brief announcement, the Nielsen Co. says it is leaving the U.S. radio ratings business.
Social Media is Greater Marketing Priority for Small Businesses.
Small businesses, while not yet at the usage levels of their larger counterparts, are warming up to social media marketing, according to a fall 2010 survey from small-business marketing firm Constant Contact.
