Without a doubt, the web and social media are making it easier for businesses to communicate with their publics.
As a result, social media and inbound marketing strategies and tools are making it easier for PR professionals to connect and build relationships with influencers, generate media coverage, and communicate their messages to customers, prospects and other valued constituents.
Download report at HispanicPRpro.com
This is an interesting video that helps position social media and the impact on society, business, politics and our personal relationship.
Telemundo announced that Michael Rodriguez has been named Executive Vice President, Multimedia Development and Distribution, Telemundo. The announcement was made by Telemundo President Don Browne, to whom Rodriguez will report directly. Rodriguez will remain in his role as head of network sales until a replacement is named.
Social media was once seen by some marketers as a quick and easy way to reach consumers at their newest channel of choice. Advertising on the sites was relatively cheap, and marketing on the sites by creating a brand page or profile was free—it only cost internal time and resources.
If moms weren’t already an attractive enough target for marketers, a Keller Fay study of US internet users and their brand conversations has found that they are more responsive to word-of-mouth than other adults and more likely to help pass on brand messages.
Consumer and media research firm Scarborough Research issued an analysis which finds that cellular usage is increasing at a faster rate among Hispanics than it is among the total population.
Although still a relatively young technology, social networking is already a global phenomenon. In regions around the world – and in countries with varying levels of economic development – people who use the internet are using it for social networking. And this is particularly true of young people. DOWNLOAD REPORT HERE.
