This is the first-ever survey reading from the Pew Research Center’s Internet & American Life Project that exclusively examines Twitter users. In previous surveys, the Project had asked internet users whether they “used Twitter or another service to share updates about yourself or to see updates about others?” DOWNLOAD REPORT HERE.
Media
How many Marketers are Using Social Media?
As consumer usage of social media continues to increase in the US and around the world, marketers have transitioned from cautious engagement to full deployment.
Next year, four in five US businesses with at least 100 employees will take part in social media marketing, eMarketer estimates. That’s up from just 42% as recently as 2008, and the number of marketers using the channel will continue to rise through 2012.
Available at HispanicCMO.com
Available at HispanicPRpro.com
VoodooVox announces Hispanic Influencer Program: Tap the Power of the Most Recognized Voices.
VoodooVox, the company whose multicultural marketing and advertising platform reaches over 8 million Hispanics a month through interactive audio and SMS media, today announced its new Hispanic Influencer Program (HIP).
Todobebe rolls out Blogs de Mamas.
Todobebe’s Blogs de Mamas provides a comprehensive platform for mom bloggers to gain access to new revenue opportunities, blogging tools, and to extend the reach of their unique voices via distribution of their content within Todobebe’s digital communities for moms and parents (todobebe.com, vivalafamilia.com, embarazo.com).
MRC withdraws accreditation for Arbitron RADAR and Nationwide Services.
Arbitron Inc. announced that the Media Rating Council, Inc. (MRC) has withdrawn its accreditation for the Company’s RADAR (Radio’s All Dimension Audience Research) and Nationwide network and national radio audience services.
Stu Olds passes.
Stu Olds the CEO of Katz Media Group and Univision Radio Sales passed away. He was a true friend and helped many Hispanic Broadcasters.
Are you publishing using social media? Just stop.
Are you brainstorming ways to add new fans? Tweeting “exclusive offers”? Shifting your staff around in order to support these new efforts? And do your social media efforts feel like an “add-on” — yet another time-intensive activity on your already overwhelming marketing task list? Our advice is to STOP. Stop and rethink your approach to social media with a new perspective. Rather than focusing on being on more sites, adding fans or getting comments, instead zero in on ideas for engagement, influence and activation — and that all-important lever, trust.
By Eric Weaver, Director of Digital Strategy DDB Canada
