The repositioning initiatives include a revitalization of the dual-language magazine’s news-to-use approach, a modernization of its look, and a renewed focus on reaching Latinas who balance contemporary and traditional roles.
Media
Marketers buy in to Promoted Tweets.
Twitter advertising is attracting more interest from marketers.
Available at HispanicCMO.com
and
HispanicPRpro.com
Harnessing the Value of the Digital News Audience.
The internet’s popularity as a news source is indisputable, and the number of people who go online to find their news on a daily basis is still growing.
Nielsen Ending U.S. Radio Ratings
According to Radio Ink, in a brief announcement, the Nielsen Co. says it is leaving the U.S. radio ratings business.
Social Media is Greater Marketing Priority for Small Businesses.
Small businesses, while not yet at the usage levels of their larger counterparts, are warming up to social media marketing, according to a fall 2010 survey from small-business marketing firm Constant Contact.
IAB launches Mobile Marketing Center of Excellence.
The Interactive Advertising Bureau (IAB) announced the launch of the Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, charged with driving the growth of the mobile marketing, advertising and media marketplace. The IAB also announced the appointment of Anna Bager as Vice President and General Manager of the Mobile Center, a new position in the organization.
