Media

This is an interesting video that helps position social media and the impact on society, business, politics and our personal relationship.

Telemundo announced that Michael Rodriguez has been named Executive Vice President, Multimedia Development and Distribution, Telemundo. The announcement was made by Telemundo President Don Browne, to whom Rodriguez will report directly. Rodriguez will remain in his role as head of network sales until a replacement is named.

Social media was once seen by some marketers as a quick and easy way to reach consumers at their newest channel of choice. Advertising on the sites was relatively cheap, and marketing on the sites by creating a brand page or profile was free—it only cost internal time and resources.

If moms weren’t already an attractive enough target for marketers, a Keller Fay study of US internet users and their brand conversations has found that they are more responsive to word-of-mouth than other adults and more likely to help pass on brand messages.

Consumer and media research firm Scarborough Research issued an analysis which finds that cellular usage is increasing at a faster rate among Hispanics than it is among the total population.

Although still a relatively young technology, social networking is already a global phenomenon. In regions around the world – and in countries with varying levels of economic development – people who use the internet are using it for social networking. And this is particularly true of young people. DOWNLOAD REPORT HERE.

Retailers of all shapes and sizes are embracing Personalized Priority Messaging via the SMS mobile channel for its ability to play a key role in wowing their customers, whether through mobile marketing campaigns, direct response sales, pre- and after-sales support and even customer loyalty program management. DOWNLOAD REPORT HERE.

Much has been written about how smartphones and other mobile devices are changing the way people communicate. But little has been done to understand what the impact of this shift is on the executive suite. DOWNLOAD REPORT HERE.

Nielsen’s new whitepaper on Mobile Youth Around the World reveals that most young people with mobile phones chose their own device. DOWNLOAD REPORT HERE.