Many social media marketers are working with the ultimate goal of integrating social into their company’s overall marketing efforts and gaining the experience to conduct the best social campaigns. But according to research from SmartBrief conducted by Summus, they could have a long wait.
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Social media users in the U.S. find advertising is a fair price to pay for using social media sites and features. Fifteen percent are more inclined to buy brands that advertise in social media, representing slightly more than 30 million people 13-80 years old. Social media site ads also drive brand exploration, with 25% more inclined to find out more about brands that advertise on social media sites. When coupled with the fact that social media use has reached almost universality, marketers may consider the medium as more than a listening tool.
Social media marketing is rapidly becoming a critical mechanism to influence and drive key business objectives. Interactive marketers who know the secrets to engaging prospects and customers on social sites and to analyzing return on investment can improve their business-impacting metrics, such as website visits, conversions, and sales. DOWNLOAD REPORT HERE.
More consumers than ever before plan to use their mobile phones to shop this holiday season, continuing to build up the m-commerce trend that is growing steadily among shoppers but only slowly among retailers.
A couple of weeks ago I finally parked myself at the Richard Rodgers Theater on Broadway to see “In the Heights,” the Tony award-winning musical written by Lin-Manuel Miranda, about New York’s Nuyorican and Dominican neighborhood of upper Manhattan. What a charming, inspiring show.
Published by Manny Gonzalez.
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Arbitron Inc. announced that Univision Radio has signed multi-year contracts for Arbitron’s Portable People Meter (PPM™) radio ratings services in twelve markets: New York, Los Angeles, Chicago, San Francisco, San Jose, Dallas, Miami, San Diego, Phoenix, Las Vegas, San Antonio and Austin. These twelve markets are served by 44 Univision Radio stations. Financial details of the agreement were not disclosed.
Modern moms are older, more confident and more connected than ever before, according to the WhatToExpect.com report “Delivering a Mom: How Today’s New Moms Learn, Decide & Buy.”
