For the past few years, General Motors has managed its efforts on Facebook, Twitter, blogs, online video and other social media activities from within its communications group. In 2011, GM will be moving social media marketing into its brand groups. Christopher Barger, global director of social media, spoke with eMarketer principal analyst Debra Aho Williamson about the challenges of this transition, how GM allots budget for social media within digital marketing, and what measurements the company needs to have in place to increase spending on social media marketing.
Christopher Barger – Global Director of Social Media / General Motors.
Media
To Ramp Up Marketing Efforts – GM Puts Social in Front Seat.
Multicultural Snowboarding.
Denver based Huemanitas, in partnership with Geoscape®, Equipo Roca and Mentalounge Media, has released the first Multicultural’s Action Sports (M.A.S.) Report for the 2010-11 winter season. The M.A.S. Report examines the participation, attitudes, and purchasing behaviors of urban Hispanic and multicultural youth in relation to the snowboard category. Available for download, This “Hispanic Snow Summary” focuses on Bicultural Hispanic engagement as a precursor to broader multicultural market engagement. DOWNLOAD REPORT HERE.
U.S. Online Hispanic Consumers more likely to have Positive Association with Advertising.
comScore, Inc. released results of a study of U.S. Hispanic consumers, including insights into their online behavior and engagement with advertising. The study found that U.S. online Hispanic consumers’ sentiment towards, and response to, advertising often varies significantly from Non-Hispanic online consumers, providing critically important insights for brands looking to reach and engage this dynamic consumer segment.
Could Brands Improve Their Outreach to Bloggers?
Blogs are not the hottest social media trend of the moment, but they remain a powerful platform for self-expression—and for brand and product recommendations. eMarketer estimates that 51% of US internet users will read blogs at least monthly this year, and according to October 2010 research from blog portal Technorati many will find them influential.
Azteca America presents Premios PREMMUSA.
The biggest stars in Mexican regional music are coming out this Saturday, November 20 as Azteca America broadcasts in exclusive the fourth annual Premios PREMMUSA awards ceremony at 8 pm / 7 C. Performing at the festive gala will be: Alacranes Musical, Conjunto Primavera, La Número 1 Banda Jerez, Priscila y sus Balas de Plata and El Chapo de Sinaloa, among other Mexican regional music greats.
Univision testified before Subcommittee on Communications, Technology and the Internet of Senate
The following statement can be attributed to Joe Uva, president & CEO, Univision Communications Inc. before the Subcommittee on Communications, Technology and the Internet of the Committee on Commerce, Science and Transportation United States Senate
“Today’s hearing demonstrated the importance of a consumer-driven media marketplace. Univision successfully negotiated over 150 carriage agreements, resulting in partnerships with our distributors that have enabled us to invest in expanded news coverage, community service programs and other initiatives that benefit our viewers in the U.S. Hispanic community. As Congress considers this issue, it is critical that the market incentives that made these deals possible are preserved.”
Gary Stone – COO of Univision Radio steps down at the end of 2010.
Univision Communications Inc. announced that Gary Stone, president and chief operating officer of Univision Radio, will retire from the Company at the end of the year after more than 40 years in the radio industry, and after 25 years at Univision Radio and its predecessor, Hispanic Broadcasting Corporation.
