Social media marketing is rapidly becoming a critical mechanism to influence and drive key business objectives. Interactive marketers who know the secrets to engaging prospects and customers on social sites and to analyzing return on investment can improve their business-impacting metrics, such as website visits, conversions, and sales. DOWNLOAD REPORT HERE.
Media
Consumers to Retailers: Improve your Mobile Sites.
More consumers than ever before plan to use their mobile phones to shop this holiday season, continuing to build up the m-commerce trend that is growing steadily among shoppers but only slowly among retailers.
Will Universal kill the Heights?
A couple of weeks ago I finally parked myself at the Richard Rodgers Theater on Broadway to see “In the Heights,” the Tony award-winning musical written by Lin-Manuel Miranda, about New York’s Nuyorican and Dominican neighborhood of upper Manhattan. What a charming, inspiring show.
Published by Manny Gonzalez.
To read more CLICK above on El Blog.
Univision Radio signs signed multi-year contract for Arbitron PPM Radio Rating Services.
Arbitron Inc. announced that Univision Radio has signed multi-year contracts for Arbitron’s Portable People Meter (PPM™) radio ratings services in twelve markets: New York, Los Angeles, Chicago, San Francisco, San Jose, Dallas, Miami, San Diego, Phoenix, Las Vegas, San Antonio and Austin. These twelve markets are served by 44 Univision Radio stations. Financial details of the agreement were not disclosed.
Understanding how mew Moms Share.
Modern moms are older, more confident and more connected than ever before, according to the WhatToExpect.com report “Delivering a Mom: How Today’s New Moms Learn, Decide & Buy.”
To Ramp Up Marketing Efforts – GM Puts Social in Front Seat.
For the past few years, General Motors has managed its efforts on Facebook, Twitter, blogs, online video and other social media activities from within its communications group. In 2011, GM will be moving social media marketing into its brand groups. Christopher Barger, global director of social media, spoke with eMarketer principal analyst Debra Aho Williamson about the challenges of this transition, how GM allots budget for social media within digital marketing, and what measurements the company needs to have in place to increase spending on social media marketing.
Christopher Barger – Global Director of Social Media / General Motors.
Multicultural Snowboarding.
Denver based Huemanitas, in partnership with Geoscape®, Equipo Roca and Mentalounge Media, has released the first Multicultural’s Action Sports (M.A.S.) Report for the 2010-11 winter season. The M.A.S. Report examines the participation, attitudes, and purchasing behaviors of urban Hispanic and multicultural youth in relation to the snowboard category. Available for download, This “Hispanic Snow Summary” focuses on Bicultural Hispanic engagement as a precursor to broader multicultural market engagement. DOWNLOAD REPORT HERE.
