comScore, Inc. released results of a study of U.S. Hispanic consumers, including insights into their online behavior and engagement with advertising. The study found that U.S. online Hispanic consumers’ sentiment towards, and response to, advertising often varies significantly from Non-Hispanic online consumers, providing critically important insights for brands looking to reach and engage this dynamic consumer segment.
Media
Could Brands Improve Their Outreach to Bloggers?
Blogs are not the hottest social media trend of the moment, but they remain a powerful platform for self-expression—and for brand and product recommendations. eMarketer estimates that 51% of US internet users will read blogs at least monthly this year, and according to October 2010 research from blog portal Technorati many will find them influential.
Azteca America presents Premios PREMMUSA.
The biggest stars in Mexican regional music are coming out this Saturday, November 20 as Azteca America broadcasts in exclusive the fourth annual Premios PREMMUSA awards ceremony at 8 pm / 7 C. Performing at the festive gala will be: Alacranes Musical, Conjunto Primavera, La Número 1 Banda Jerez, Priscila y sus Balas de Plata and El Chapo de Sinaloa, among other Mexican regional music greats.
Univision testified before Subcommittee on Communications, Technology and the Internet of Senate
The following statement can be attributed to Joe Uva, president & CEO, Univision Communications Inc. before the Subcommittee on Communications, Technology and the Internet of the Committee on Commerce, Science and Transportation United States Senate
“Today’s hearing demonstrated the importance of a consumer-driven media marketplace. Univision successfully negotiated over 150 carriage agreements, resulting in partnerships with our distributors that have enabled us to invest in expanded news coverage, community service programs and other initiatives that benefit our viewers in the U.S. Hispanic community. As Congress considers this issue, it is critical that the market incentives that made these deals possible are preserved.”
Gary Stone – COO of Univision Radio steps down at the end of 2010.
Univision Communications Inc. announced that Gary Stone, president and chief operating officer of Univision Radio, will retire from the Company at the end of the year after more than 40 years in the radio industry, and after 25 years at Univision Radio and its predecessor, Hispanic Broadcasting Corporation.
What Are the Benefits of Email-Social Media Integration?
Several studies have shown that a majority of email marketers are making use of social media tactics, both to boost their social media efforts as well as to improve email campaigns.
