Terra announced that it is the winner of a 2010 New Media Award, presented by the New Media Institute. The New Media Awards is an annual competition celebrating excellence in online communications.
Media
Gilberto Santa Rosa and Johnny Ventura infuse ESPN Deportes’ Winter Baseball Coverage.
ESPN Deportes teamed up with music giants Gilberto Santa Rosa and Johnny Ventura to kick off the network’s 2010 Winter Baseball coverage. Inspired by the 1990s popular tropical song, “Botaron la Pelota,” by Gilberto Santa Rosa, the two colossal stars come together to remake exclusive music videos as part of ESPN Deportes’ marketing campaign to promote the coverage of winter baseball that kicks off with the coverage of the Dominican Baseball League Nov. 5.
Pascual Amorrosta appointed Chief Marketing Officer of Grupo PRISA.
Miguel Angel Pascual Amorrosta, current Director of Marketing and Communications for Unión Radio has been appointed Chief Marketing Officer of Grupo PRISA.
Tune into Her with 10 Tactics.
Research data and philosophical approaches toward engaging mothers are often written about here. Today, I’m going for practical and immediate tips to improve your mom-marketing. Here are 10 ways to immediately impact current and future online marketing programs.
Corporate Social Responsibility: Boon or Boondoggle?
Professors Tom Lyon and Aneel Karnani take divergent views when it comes to the concept of corporate social responsibility (CSR). Karnani, associate professor of strategy, says the idea that companies have a responsibility to act in the public interest — and will profit from doing so — is fundamentally flawed. Firms only can be expected to embrace CSR when the market naturally marries profits to social interests, or when government regulation forces such a union.
Available at HispanicPRpro.com
Navigation Guide to Social Media Research.
The Marketing Research Association (MRA) released a “Guide to the Top 16 Social Media Research Questions.
Gaining consumer trust Online & Offline.
Trust and credibility are the gold standards by which relationships are measured. This is true of personal relationships as well as connections between people and brands.
The rise of social media has reinforced the importance of trust. Successful and enduring social networks such as Facebook and LinkedIn are built on a foundation of trust and transparency. But social media has also distorted the notion of trust and put an emphasis on the size of a person’s network and connections.
