As the social media trend becomes a normal part of life for internet users the world over, it’s also becoming the m
Media
Jose Valle OUT at KVEA-TV/Telemundo & KWHY-TV in LA.
TELEMUNDO STATEMENT: Jose Valle, GM of KVEA in Los Angeles, will be leaving the day-to-day management of KVEA at the end of the week to pursue other interests. He will continue to assist Telemundo with a variety of projects over the next several months as we transition to new leadership in Los Angeles.
Univision Eva Luna reached 5.2M viewers.
The anticipated premiere of Univision Studios’ first dramatic program “Eva Luna” delivered audience figures for the network, reaching 5.2 million Total Viewers 2+ who tuned in to all or part of the novela’s premiere episode on one of television’s highly competitive nights.
Telemundo uses social media strategies to drive viewership & engagement for Aurora.
Telemundo announced its NTI results for the premiere of Aurora, the network’s newest original primetime novela. According to Nielsen Media Research, Aurora delivered an average of 1,360,000 total viewers (Persons 2+) and 851,000 Adults 18-49 viewers on Monday, November 1, making it the network’s strongest premiere in the 8pm time period in 4 years for Adults 18-49.
Millennials show off Brand Relationships.
What does it mean for users to be willing to form relationships with a brand online and share them via the publicity of a “like” on Facebook, for example? As marketers ask whether such relationships will lead to increased sales, brand advocacy or other direct benefits, research suggests publicizing brand preferences is about users defining themselves.
