A national survey of Hispanic bloggers reveals that most Latino bloggers feel they should be able to charge companies, agencies and/or brands certain fees for promoting products and/or services on their blogs, Twitter and Facebook pages.
Available at HispanicPRpro.com
A teen, a Millennial and a Mom walk into a restaurant for dinner. The Mom has a coupon for 10% off that she got for “liking” the bar’s Facebook page, the Millennial checked in on Foursquare to get a free drink, and the teen has nothing and is too busy texting her friends to care.
According to Chadwick Martin Bailey, three-quarters of web users say they are likely to share pieces of content with their friends and family, an activity brands are watching closely in their attempts to leverage the influence of brand advocates.
Relationships mean different things to different people. For some, connecting with a friend, even if it is just on a social network, means they are keeping in touch. For others, keeping in touch means actually seeing and interacting with a friend, not just chatting online. But regardless of how Americans do it, are they more connected today than in the past? Almost three in five online adults (57%) say they feel more connected to people now than they did previously and 56% say they find they keep in touch more with friends now than in the past.
Augusto Delkáder has been named President of Union Radio, the radio division of PRISA, and President of SER – Sociedad Española de Radiodifusión (Spanish Broadcasting Company), replacing Ignacio Polanco. Delkáder was until now CEO of both companies, a position in which he will be replaced by Javier Pons, who joined the company in March this year as Deputy Managing Director.
A report commissioned by Citrix Online, a division of Citrix Systems, Inc., surprisingly revealed that Gen X workers – and not those in the younger Gen Y generation – make up the majority of those who use social networking for business, followed closely by Boomers aged 55 and older.
Blogging has been around for well over a decade—an eternity in internet time. Whereas blogs used to be a thorn in the side of traditional journalism, today they’re an essential ingredient in the media mix. Hardly a news organization exists that does not have a blog where its journalists post updates to breaking stories, offer personal commentary and engage in a dialogue with readers and viewers.
Available at HispanicPRpro.com
