According to a June 2010 survey, people who use their mobile phone for web-based banking tend to be younger, male and more ethnically diverse than their online banking counterparts.
Media
Mobile Ad Spending up nearly 80% in 2010.
This year, US mobile ad spending will be up 79% to reach $743 million, eMarketer forecasts. That growth will slow somewhat to still-dramatic double-digit rates as spending hits over $1.1 billion in 2011 and more than $2.5 billion by 2014.
Online Video Big Draw on Health Sites for Marketers & Consumers.
Online video is usage is increasing in the healthcare industry, among both consumers and physicians alike.
Edmundo “Eddie” Escobedo, founder and publisher of El Mundo passes.
Edmundo “Eddie” Escobedo, founder and publisher of El Mundo Spanish-language newspaper and President of the National Hispanic Press Foundation passed away in his hometown of Las Vegas on October 15, 2010.
Brand campaigns Drive most Social Media following.
Research on social media users who follow brands has shown marketers the importance of offering deals and discounts on Facebook fan pages as well as the nature of brand following as a form of self-expression, through which advocates can show support for a company they love. But what triggers Facebook users to “like” a brand is typically some form of outreach.
U.S. Teen Mobile Report: Calling Yesterday, Texting Today, Using Apps Tomorrow.
If it seems like American teens are texting all the time, it’s probably because on average they’re sending or receiving 3,339 texts a month. That’s more than six per every hour they’re awake – an 8 percent jump from last year.
Premios 40 Principales 2010 Awards Nominees announced.
Grupo PRISA’s radio division – Unión Radio – announced the nominees to this year’s edition of “Premios 40 Principales” Awards.
Eight Tips for better Blogging.
Blogs are becoming an increasingly important part of the marketing mix for industrial companies. According to the recent GlobalSpec 2010 Marketing Trends Survey.
Burson-Marsteller Fortune Global 100 Social Media Study
Following in the footsteps of consumers, large international companies are now becoming active participants in social media. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs. DOWNLOAD REPORT HERE.
Less than half of Latin American Companies have a presence on Social Networks.
Burson-Marsteller’s “2010 Latin America Social Media Study” revealed that only 49% of Latin American companies are using at least one of the most popular social media platforms (Twitter, Facebook, YouTube or corporate blogs), compared with 79% of companies globally. VIEW VIDEO HERE
Starch to begin tracking impact of ads in U.S. Hispanic Magazines.
GfK MRI’s Starch Advertising Research announced that, beginning in January 2011, it will track consumer readership of advertisements that appear in U.S. Spanish-language consumer publications.
Arbitron Custom Study shows results for FDP Radio’s broadcast of the 2010 FIFA World Cup.
Fútbol De Primera Radio Network (FDP) released the results of its FIFA 2010 World Cup radio broadcasts as per a custom study by Arbitron Inc. The Arbitron Custom Study of Fútbol De Primera 2010 FIFA World Cup South Africa : PPM Radio Listening for Spanish Language World Cup Soccer in the United States covered pre, half and post game shows as well as in Game, Play-by-Play estimates from Group Matches, Round of 16, Quarter Finals, Semi Finals, 3rd Place Match and the 2010 FIFA World Cup South Africa Final from June 11, to July 11, 2010.
