Media

Ruth Gaviria previously VP Executive Director of Hispanic Ventures at Meredith Corporation has joined Univision Communications as the new Sr VP of Corporate Marketing.

At the sixth annual MIXX Awards, presented by the Interactive Advertising Bureau (IAB), to recognize the brand marketers and agencies responsible for the most innovative and effective interactive advertising of the year.

According to a study by comScore and ValueClick Media, the display ad placement strategy with the most brand lift is retargeting.

More than 8 in 10 Americans (86.2%) say they regularly surf the Internet in a given week, according to the BIGresearch Simultaneous Media Usage Survey (SIMM®16 – June 2010, N=23,234). But Americans’ digital activities differ greatly among ethnic segments. Compared to Caucasians, minority groups are more likely to surf the Internet and visit social networking sites in their leisure time; read, post to and maintain blogs; view news, videos and TV shows online; and send text messages.

Teens exchange opinions and information about brands more than consumers as a whole – but contrary to what we might expect, relatively few of those conversations take place online, according to the latest findings from TalkTrack, an ongoing study conducted by market research firm Keller Fay Group, which specializes in word-of-mouth (WOM). DOWNLOAD REPORT HERE.

IZEA released its first report on The State of Social Media Sponsorship for the second quarter of 2010. The report was compiled from survey data of over 2,800 social media publishers, consultants, marketers and public relations professionals who volunteered to participate. It uncovers the impact sponsorships have on engagement, compensation practices, publisher preferences, and earnings. Complimentary copies of this survey are available from IZEA’s website.

Available at HispanicPRpro.com