Social media has been largely under utilized by many B2B organizations that do not understand the power and opportunities it can create. Social media for B2B organizations can be used to increase awareness, capture customer feedback, generate leads, research target markets, and monitor competition.
Available at HispanicPRpro.com
Marketers and other corporate communications professionals may sometimes feel they have a thankless task: carefully craft messages about their company’s thought leadership, social responsibility efforts and new product or service launches, only to find those messages distorted as they’re disseminated through the media.
Available at HispanicPRpro.com
The FIFA World Cup ended more than two months ago, but insights about the impact of that global soccer tournament on consumer behavior continue to flow in. At a special panel this morning devoted to the World Cup, Nielsen reported that within the 31 countries where it measures television viewing, more than half of all potential viewers, or about 500 million people, watched at least part of the games.
Continuing its record-breaking ratings streak, mun2 scored its best month ever with its largest Monday through Sunday primetime delivery in network history, averaging 78,000 total viewers (Persons 2 plus ) in prime time according to Nielsen Media Research.
Vme kicks off its new brand campaign by distilling its mission and promise to a single word – Contigo. In English there is no word quite like it and it can best be understood in Spanish as “together with you.” However, Vme’s use of Contigo is more than a motto – it is the heart of the network’s mission of offering programming that allows Latinos to see themselves, and their world, in a fresh and transforming way.
Continuing to build on what has been the network’s most watched year ever, Discovery en Español (DSCE) posted its highest Q3 ever since being measured in 2005 in HHs, A18-49, M18-49, and W18-49.
By Dennis Hernández – N’Contact
Check the article from USA Today on Friday, CLICK HERE. This is why GM agencies are going after the Hispanic market, it makes perfect new business sense for them, the Hispanic market keeps growing and they have more access to CMOs.
The way the economy is and the constant GM advertising budget cuts, who has the most control over advertising budgets? A Hispanic agency that handles 8-12% of the client’s advertising budget or a GM agency that handles 85%+? How many times have we seen a Hispanic agency working on a project and all of the sudden the client calls to stop the project because they have to use the funds for a GM project? Well, GM agencies are no longer asking for an increment to their budget for a special project, they are going after the growing Hispanic market business. Again, it makes perfect sense for GM agencies.
Evidence is growing to show that the infamous “digital divide”—the gap between technical haves and have-nots—is narrowing within the black community. Marketers that have put off digital campaigns targeting this demographic group are slipping further behind those that realized the potential this audience presents.
The Interactive Advertising Bureau (IAB)introduced its “Digital Audio Advertising Overview” Platform Status Report, which defines the digital audio category and provides a snapshot of the marketplace audience size and demographics as well as outlining the players in the market, the vehicles currently used to deliver content and advertising formats, and some of the most important metrics for measuring success. DOWNLOAD REPORT HERE.
After climbing steeply, according to research from Network Solutions and the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business, small-business adoption of social media marketing has plateaued at 24%.
Another first for the awards was the presentation of an award for the same spot in two different categories. Lapiz, a subsidiary of Leo Burnett Worldwide, won for Procter & Gamble’s Bounty, originally produced in Spanish and then in English.
My hypothesis is that one of the reasons why Hispanics are eager to embrace social media, blogs, and other mediated online communications is because many of these media provide the feedback mechanism needed for satisfaction with the medium.
