Following in the footsteps of consumers, large international companies are now becoming active participants in social media. A recent Burson-Marsteller study found that 79 percent of the largest 100 companies in the Fortune Global 500 index are using at least one of the most popular social media platforms: Twitter, Facebook, YouTube or corporate blogs. DOWNLOAD REPORT HERE.
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Less than half of Latin American Companies have a presence on Social Networks.
Burson-Marsteller’s “2010 Latin America Social Media Study” revealed that only 49% of Latin American companies are using at least one of the most popular social media platforms (Twitter, Facebook, YouTube or corporate blogs), compared with 79% of companies globally. VIEW VIDEO HERE
Starch to begin tracking impact of ads in U.S. Hispanic Magazines.
GfK MRI’s Starch Advertising Research announced that, beginning in January 2011, it will track consumer readership of advertisements that appear in U.S. Spanish-language consumer publications.
Arbitron Custom Study shows results for FDP Radio’s broadcast of the 2010 FIFA World Cup.
Fútbol De Primera Radio Network (FDP) released the results of its FIFA 2010 World Cup radio broadcasts as per a custom study by Arbitron Inc. The Arbitron Custom Study of Fútbol De Primera 2010 FIFA World Cup South Africa : PPM Radio Listening for Spanish Language World Cup Soccer in the United States covered pre, half and post game shows as well as in Game, Play-by-Play estimates from Group Matches, Round of 16, Quarter Finals, Semi Finals, 3rd Place Match and the 2010 FIFA World Cup South Africa Final from June 11, to July 11, 2010.
Mobile Consumers see value in Advertising.
A recent study by mobile ad network InMobi and comScore uncovered some good news for marketers: Consumers are getting more comfortable with seeing ads on their mobile devices. Of the nearly 4,400 US mobile phone users surveyed, 38% felt mobile ads “serve an important purpose,” while an additional 25% stated they are getting accustomed to viewing mobile ads. While 10% of respondents described themselves as somewhat uncomfortable with mobile ads, only 12% felt they were intrusive.
Blog Marketing to Moms is about more than Parenting.
Moms who blog have become important marketing partners and powerful allies, spreading the word about products and services to the 32 million moms who go online in the US.
What Is Holding Back Social Media Investment?
Social media gets a lot of discussion and even a lot of participation from marketers, but in most cases budgets remain low. One reason for the reluctance to invest more is the old problem of ROI. While some marketers have created successful social media campaigns that they feel they can measure and determine a benefit from, many have still not solved the social success equation.
When Eyeballs and Dollars Don’t Match Up.
No one can be faulted for thinking that the size of someone’s Facebook friends list is a proxy for that person’s level of influence. After all, people who are influential are often also popular, and in a Facebook and Twitter world popularity is measured in friends and followers.
