A recent study by mobile ad network InMobi and comScore uncovered some good news for marketers: Consumers are getting more comfortable with seeing ads on their mobile devices. Of the nearly 4,400 US mobile phone users surveyed, 38% felt mobile ads “serve an important purpose,” while an additional 25% stated they are getting accustomed to viewing mobile ads. While 10% of respondents described themselves as somewhat uncomfortable with mobile ads, only 12% felt they were intrusive.
Media
Blog Marketing to Moms is about more than Parenting.
Moms who blog have become important marketing partners and powerful allies, spreading the word about products and services to the 32 million moms who go online in the US.
What Is Holding Back Social Media Investment?
Social media gets a lot of discussion and even a lot of participation from marketers, but in most cases budgets remain low. One reason for the reluctance to invest more is the old problem of ROI. While some marketers have created successful social media campaigns that they feel they can measure and determine a benefit from, many have still not solved the social success equation.
When Eyeballs and Dollars Don’t Match Up.
No one can be faulted for thinking that the size of someone’s Facebook friends list is a proxy for that person’s level of influence. After all, people who are influential are often also popular, and in a Facebook and Twitter world popularity is measured in friends and followers.
Social Media B2B: It’s not as different as you Think.
Social media has been largely under utilized by many B2B organizations that do not understand the power and opportunities it can create. Social media for B2B organizations can be used to increase awareness, capture customer feedback, generate leads, research target markets, and monitor competition.
Available at HispanicPRpro.com
Companies struggle to keep Social Media Content On-Message.
Marketers and other corporate communications professionals may sometimes feel they have a thankless task: carefully craft messages about their company’s thought leadership, social responsibility efforts and new product or service launches, only to find those messages distorted as they’re disseminated through the media.
Available at HispanicPRpro.com
Increased Viewership, Online Visits and Ad Engagement among World Cup Highlights.
The FIFA World Cup ended more than two months ago, but insights about the impact of that global soccer tournament on consumer behavior continue to flow in. At a special panel this morning devoted to the World Cup, Nielsen reported that within the 31 countries where it measures television viewing, more than half of all potential viewers, or about 500 million people, watched at least part of the games.
