At the 2010 NAB/RAB Radio Show, Arbitron Inc. (NYSE: ARB) and Jacobs Media are showcasing key findings from their collaborative study “Goin’ Mobile,” which examines the impact of the smartphone on consumers, and the implications for broadcasters. View video here.
Media
Internet scores with Sports Fans.
Burst Media released the results of a survey on the behaviors, preferences and attributes of sports fans. After polling more than 2,700 U.S. online adults aged 18 years or older who self-identified themselves as sports fans, the survey found that nearly one-third (31.5%) of respondents cite the Internet or national television programming (30.4%) as the best resource for sports-related news and information, routing other forms of mass media.
How Social Media is changing Brand Marketing.
Social media has changed much about how consumers communicate with one another, and has given them the ability to broadcast opinions about brands, products and services further than traditional word-of-mouth can reach. It has also meant something that can be scary for brands: Marketers are no longer fully in control of the message.
Available at HispanicCMO.com
1 in 4 Consumers plans to access Mobile Web Sites.
The Mobile Marketing Association (MMA) and Luth Research released the July 2010 U.S. Mobile Consumer Briefing, MMA’s monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey shows high interest in mobile Web sites, with 25 percent of respondents saying they plan to access the Web from their mobile device on a daily basis in the next year.
The Thin Line between liking a Brand and Liking its Social Marketing.
Several studies have shown that while social brand followers are interested in deals, they have other reasons to connect. Many also want to stay up on the latest news or show their friends which products they support.
Available at HispanicCMO.com
