Millennials are the first generation to be raised with online media. As young adults, ages 18 to 34, these digital natives quickly adopt new technologies, then adapt them to fit their lifestyles. If something that suits them better comes along, they are quick to move on. Indeed, 24% of respondents in this age group chose “technology use” as the trait that sets them apart from previous generations, according to the Pew Research Center.
Media
How Young Latinos Communicate with Friends in the Digital Age.
When it comes to socializing and communicating with friends, young Latinos (ages 16 to 25) make extensive use of mobile technology. Half say they text message (50%) their friends daily, and 45% say they talk daily with friends on a cell phone. Other communication platforms are less widely used for socializing. For example, fewer than one-in-five young Latinos (18%) say they talk daily with their friends on a landline or home phone, and just 10% say they email their friends daily.
40% of new U.S. TV Homes this Season will be Hispanic HHs.
Nielsen estimates another large increase (nearly 400,000 homes) for Hispanic TV homes in the 2010-2011 television season.
Imagine an Industry without Spanish-language TV, Radio and Newspapers.
Just like the movie ‘A Day without a Mexican’ that famously presented the impact the Mexicans have on the economy of California, now imagine based on the wishes of some executives in our industry that would like to see Spanish-Language media die a miserable death.
Men get Social too!
Females are known for being communicators, and their social media usage is legendary among marketers, many of whom focus on targeting women on social sites. But men also care about staying in touch, and do so in much the same way.
August 2010 CMO Survey.
Top marketing executives for U.S. firms are optimistic about their own revenue prospects, but not as confident about the overall U.S. economy. Optimism for their own companies is playing out in marketing spending, with companies planning to increase their marketing budgets by nine percent, compared to a one percent planned increase reported a year ago.
Available for download on HispanicCMO.com
Mobile Devices a Must for Millennials.
More than 79% of Americans have a mobile phone as of 2010, according to eMarketer estimates, making them a highly personal third screen in just about everyone’s pocket.
Digital Ad Spend grows 47% in First Half of 2010.
The Rubicon Project, the advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the second quarter of 2010, along with insights into what’s next for the digital ad landscape, in the tenth installment of its Online Advertising Market Report series. The report also includes excerpts from the well-attended panel, “Is All Inventory Created Equal?” hosted in June by the Rubicon Project during New York’s Internet Week.
Beyond The World Cup: The Power Of Hispanic Sports Fans.
It’s hardly a secret that Hispanic sports fans in the U.S. love soccer. In some cities, the word “love” may be an understatement.
Fervent, fanatical fútbol lovers have been the target of many a Chief Marketing Officer, working on behalf of a brand, product or service seeking to maximize its potential for growth in the U.S. Hispanic market.
DOWNLOAD Report Here
