The Rubicon Project, the advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the second quarter of 2010, along with insights into what’s next for the digital ad landscape, in the tenth installment of its Online Advertising Market Report series. The report also includes excerpts from the well-attended panel, “Is All Inventory Created Equal?” hosted in June by the Rubicon Project during New York’s Internet Week.
Media
Beyond The World Cup: The Power Of Hispanic Sports Fans.
It’s hardly a secret that Hispanic sports fans in the U.S. love soccer. In some cities, the word “love” may be an understatement.
Fervent, fanatical fútbol lovers have been the target of many a Chief Marketing Officer, working on behalf of a brand, product or service seeking to maximize its potential for growth in the U.S. Hispanic market.
DOWNLOAD Report Here
Vme launches Vme Kids.
Today Vme launched a new channel for preschoolers – Vme Kids, America’s first and only 24/7 channel to focus specifically on preschoolers for whom Spanish is the home language.
Beyond The World Cup: The Power Of Hispanic Sports Fans
A Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson.
It will be available tomorrow September 1, 2010 on HispanicAd.com. LOOK FOR IT.
Marketers’ current and future use of Social Media.
Social media has become a web and mobile juggernaut, attracting and engaging hundreds of millions of users to create profiles and engage in online dialogues. As a result, social media sites are now a primary platform for generating and sharing content. The scale of social media and the involvement of its users make social media a compelling platform for marketers. The Marketers Current and Future Use of Social Media study was launched to explore how marketers use social media, what motivates their usage, and their plans for future use. In addition to usage, the study focuses on how marketers measure and analyze of social media programs. Finally, we look at how marketers view 18-34 year old, “always on” consumers, many of whom are the most dedicated participants in social media.
Available for download on HispanicCMO.com
3/4 of Marketers have Social Strategy.
Social media is becoming an even more integral part of the marketing landscape. According to a June 2010 survey by King Fish Media, HubSpot and Junta42, 72% of US companies said they had a social media strategy.
The three companies surveyed 457 US marketers and managers; 52% of respondents were in the publishing, media, advertising and marketing industries.
Available on HispanicCMO.com
Number of U.S. TV HHs climbs by One Million for 2010-11 TV Season.
For the 2010-2011 broadcast season, Nielsen estimates the total number of TV households in the U.S. will climb to 115.9 million, an increase of one million homes from last year. Nielsen also estimates an increase of more than two million persons age two and older (P2+) in U.S. TV households, for a total of 294,650,000 people.
Over 1M Puerto Ricans watched the FIFA World Cup 2010.
A significant number of islanders watched the FIFA World Cup this year, according to this week’s CARIBBEAN BUSINESS/WOSO Radio/Gaither International poll. The survey, which consisted of 1,527 face-to-face interviews with a margin of error of +/-2.51, asked respondents to what extent, if at all, they had followed this year’s FIFA World Cup.
