Females are known for being communicators, and their social media usage is legendary among marketers, many of whom focus on targeting women on social sites. But men also care about staying in touch, and do so in much the same way.
Media
August 2010 CMO Survey.
Top marketing executives for U.S. firms are optimistic about their own revenue prospects, but not as confident about the overall U.S. economy. Optimism for their own companies is playing out in marketing spending, with companies planning to increase their marketing budgets by nine percent, compared to a one percent planned increase reported a year ago.
Available for download on HispanicCMO.com
Mobile Devices a Must for Millennials.
More than 79% of Americans have a mobile phone as of 2010, according to eMarketer estimates, making them a highly personal third screen in just about everyone’s pocket.
Digital Ad Spend grows 47% in First Half of 2010.
The Rubicon Project, the advertising technology company, reveals exclusive insight into emerging industry trends and market shifts that occurred in the second quarter of 2010, along with insights into what’s next for the digital ad landscape, in the tenth installment of its Online Advertising Market Report series. The report also includes excerpts from the well-attended panel, “Is All Inventory Created Equal?” hosted in June by the Rubicon Project during New York’s Internet Week.
Beyond The World Cup: The Power Of Hispanic Sports Fans.
It’s hardly a secret that Hispanic sports fans in the U.S. love soccer. In some cities, the word “love” may be an understatement.
Fervent, fanatical fútbol lovers have been the target of many a Chief Marketing Officer, working on behalf of a brand, product or service seeking to maximize its potential for growth in the U.S. Hispanic market.
DOWNLOAD Report Here
Vme launches Vme Kids.
Today Vme launched a new channel for preschoolers – Vme Kids, America’s first and only 24/7 channel to focus specifically on preschoolers for whom Spanish is the home language.
Beyond The World Cup: The Power Of Hispanic Sports Fans
A Hispanic Sports Overview report for marketing, branding and advertising professionals from Adam R Jacobson.
It will be available tomorrow September 1, 2010 on HispanicAd.com. LOOK FOR IT.
Marketers’ current and future use of Social Media.
Social media has become a web and mobile juggernaut, attracting and engaging hundreds of millions of users to create profiles and engage in online dialogues. As a result, social media sites are now a primary platform for generating and sharing content. The scale of social media and the involvement of its users make social media a compelling platform for marketers. The Marketers Current and Future Use of Social Media study was launched to explore how marketers use social media, what motivates their usage, and their plans for future use. In addition to usage, the study focuses on how marketers measure and analyze of social media programs. Finally, we look at how marketers view 18-34 year old, “always on” consumers, many of whom are the most dedicated participants in social media.
Available for download on HispanicCMO.com
