The lack of growth in broadband adoption at the national level was mirrored across a range of demographic groups, with African Americans being a major exception. Broadband adoption by African Americans now stands at 56%, up from 46% at a similar point in 2009. That works out to a 22% year-over-year growth rate, well above the national average and by far the highest growth rate of any major demographic group. Over the last year, the broadband-adoption gap between blacks and whites has been cut nearly in half. DOWNLOAD REPORT HERE.
Media
Latina Blogger presence spicing up BlogHer Conference 2010.
The recent explosion of Latina bloggers on the web has sparked a buzz of excitement throughout cyberspace. From bilingual mommy bloggers to feisty fashionistas, these lovely Latinas are expressing their views and opinions to a wide array of subscribers, some Spanish-speaking and some not. The growing power of Latina bloggers or “Blogueras” is now a force to be reckoned with in cyberspace.
Heavy Twitter Users bring Social Activity to New Heights.
eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is disproportionately loud.
The Digital Divide Represents an Opportunity for Hispanic Online Marketers.
The recently published report by the Pew Hispanic Center, The Latino Digital Divide: The Native Born versus The Foreign Born, highlights some important facts and opportunities for Hispanic online marketers.
América TeVe launches Hispanic anti-domestic violence campaign ‘Rompe el Silencio, Corre la Voz’
América TeVe launched Monday, July 26 “Rompe el Silencio, Corre la Voz” (Break the Silence, Spread the Word), a social awareness campaign, against domestic violence. América TeVe, personalities: Maria Laria, Yossie Galindo, Juan Manuel Cao, Nelson Bustamante, Fernando Hidalgo, Oscar Haza, Carlos Otero, Alejandra Molina, Felix Guillermo and Leana Astorga unite their voices in solidarity with all victims of this social scourge.
How People Watch – The Global State of Video Consumption.
Video consumption across multiple platforms is a now a global phenomenon. Consumers in all regions are proving their insatiable appetite for video information and entertainment – thus far adding screens to their media mix, not replacing them.
Are Mobile Marketers missing most of their Hispanic Audience?
At first glance, Hispanics appear highly engaged with mobile activities. A November 2009 Federal Communications Commission study found both Hispanic and black adults to be more active in a wide variety of mobile activities than their white counterparts.
A Cultural Icon: The Importance of Radio for Hispanics
Radio is part of everyday life in Latin America, and it is part of the daily routine of Latinos in the United States. When you visit almost any public park in most metro areas in the US you will find young Hispanic men in groups listening to their radios and conversing. You will also find families barbecuing, dancing, and enjoying their day with a ubiquitous radio as the center of attention.
