Telemundo announced that Susan Solano Vila has been promoted to Executive Vice President, Marketing for Telemundo Communications Group. Solano Vila will report to Jacqueline Hernández, Chief Operating Officer.
Media
What Americans Do Online: Social Media & Games Dominate Activity.
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.
P.R. Islanders shock L.A. Galaxy in CONCACAF.
The Puerto Rico Islanders screamed to a stunning 4-1 victory over the Los Angeles Galaxy in the preliminary round of the CONCACAF Champions’ League last Tuesday night.
Can a soccer team from Puerto Rico begin to make its mark?
Twitter and the Consumer-Marketer Dynamic.
Twitter has more than 100 million users posting a collective 65 million tweets each day, yet it has failed to click with brand marketers — and brand marketers have failed to click with it. Find out how Twitter can be used more effectively to create deeper connections with consumers and your target audience. DOWNLOAD WHITEPAPER HERE.
Telemundo & Caracol sign output deal.
Telemundo Communications Group announced it had signed a multi-year output deal with Caracol Television. The agreement, which is effective immediately, will position Telemundo as the exclusive broadcaster of Caracol’s extensive current and future library for the U.S. market. Financial terms of the agreement were not disclosed.
Marketers slow to integrate Mobile Tactics.
Mobile devices provide one of the most personal and intimate ways for marketers to reach consumers. eMarketer estimates nearly 80% of the US population has a mobile phone as of 2010. But many marketers are slow to take advantage of the channel.
Social Networking sites reach a higher % of Women than Men.
comScore, Inc. released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. Among its results, the report found that social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men.
Mogollon named GM at mun2.
Telemundo announced that Diana Mogollon has been named General Manager, mun2. She will report to Jacqueline Hernández, Chief Operating Officer, Telemundo.
