MTV Networks International announces the promotion of Nancy Tellet to Senior Vice President of Research and Consumer Insights for MTV Networks Latin America, Canada and the US Hispanic market.
Media
The New Rules of Engagement: CMOs Rethink Their Marketing Mix
As customers take a more active role in the brand conversation engagement is fast becoming a critical strategy and metric for leading marketers. They see it as a way to cut through the clutter, add incremental revenue, and increase brand resilience. Still, many CMOs are at odds over how to formulate their engagement strategies correctly and how to measure their impact.
Available on HispanicCMO.com
Prevailing Mobile In-Application Advertising Formats.
The Interactive Advertising Bureau (IAB) announced the release of “Prevailing Mobile In-Application Advertising Formats,” the industry’s first benchmark for ad formats being offered in mobile applications. Summarizing the results of a survey of IAB member companies, the document showcases current trends in mobile advertising and covers the seven major mobile/portable application platforms: Android, Blackberry, iPad, iPhone/iPod Touch, Palm, Symbian and Windows Mobile. DOWNLOAD REPORT HERE.
