The recent explosion of Latina bloggers on the web has sparked a buzz of excitement throughout cyberspace. From bilingual mommy bloggers to feisty fashionistas, these lovely Latinas are expressing their views and opinions to a wide array of subscribers, some Spanish-speaking and some not. The growing power of Latina bloggers or “Blogueras” is now a force to be reckoned with in cyberspace.
Media
Heavy Twitter Users bring Social Activity to New Heights.
eMarketer estimates there are 26 million monthly users of Twitter in 2010. That makes users of the microblogging service a relatively small minority of internet users, at 14.6%, and daily users are naturally even fewer in number. But their voice is disproportionately loud.
The Digital Divide Represents an Opportunity for Hispanic Online Marketers.
The recently published report by the Pew Hispanic Center, The Latino Digital Divide: The Native Born versus The Foreign Born, highlights some important facts and opportunities for Hispanic online marketers.
América TeVe launches Hispanic anti-domestic violence campaign ‘Rompe el Silencio, Corre la Voz’
América TeVe launched Monday, July 26 “Rompe el Silencio, Corre la Voz” (Break the Silence, Spread the Word), a social awareness campaign, against domestic violence. América TeVe, personalities: Maria Laria, Yossie Galindo, Juan Manuel Cao, Nelson Bustamante, Fernando Hidalgo, Oscar Haza, Carlos Otero, Alejandra Molina, Felix Guillermo and Leana Astorga unite their voices in solidarity with all victims of this social scourge.
How People Watch – The Global State of Video Consumption.
Video consumption across multiple platforms is a now a global phenomenon. Consumers in all regions are proving their insatiable appetite for video information and entertainment – thus far adding screens to their media mix, not replacing them.
Are Mobile Marketers missing most of their Hispanic Audience?
At first glance, Hispanics appear highly engaged with mobile activities. A November 2009 Federal Communications Commission study found both Hispanic and black adults to be more active in a wide variety of mobile activities than their white counterparts.
A Cultural Icon: The Importance of Radio for Hispanics
Radio is part of everyday life in Latin America, and it is part of the daily routine of Latinos in the United States. When you visit almost any public park in most metro areas in the US you will find young Hispanic men in groups listening to their radios and conversing. You will also find families barbecuing, dancing, and enjoying their day with a ubiquitous radio as the center of attention.
Solano named Executive VP of Marketing at Telemundo.
Telemundo announced that Susan Solano Vila has been promoted to Executive Vice President, Marketing for Telemundo Communications Group. Solano Vila will report to Jacqueline Hernández, Chief Operating Officer.
What Americans Do Online: Social Media & Games Dominate Activity.
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.
