Media

América TeVe launched Monday, July 26 “Rompe el Silencio, Corre la Voz” (Break the Silence, Spread the Word), a social awareness campaign, against domestic violence. América TeVe, personalities: Maria Laria, Yossie Galindo, Juan Manuel Cao, Nelson Bustamante, Fernando Hidalgo, Oscar Haza, Carlos Otero, Alejandra Molina, Felix Guillermo and Leana Astorga unite their voices in solidarity with all victims of this social scourge.

Video consumption across multiple platforms is a now a global phenomenon. Consumers in all regions are proving their insatiable appetite for video information and entertainment – thus far adding screens to their media mix, not replacing them.

At first glance, Hispanics appear highly engaged with mobile activities. A November 2009 Federal Communications Commission study found both Hispanic and black adults to be more active in a wide variety of mobile activities than their white counterparts.

Radio is part of everyday life in Latin America, and it is part of the daily routine of Latinos in the United States. When you visit almost any public park in most metro areas in the US you will find young Hispanic men in groups listening to their radios and conversing. You will also find families barbecuing, dancing, and enjoying their day with a ubiquitous radio as the center of attention.

Telemundo announced that Susan Solano Vila has been promoted to Executive Vice President, Marketing for Telemundo Communications Group. Solano Vila will report to Jacqueline Hernández, Chief Operating Officer.

Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase) according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.

The Puerto Rico Islanders screamed to a stunning 4-1 victory over the Los Angeles Galaxy in the preliminary round of the CONCACAF Champions’ League last Tuesday night.

Can a soccer team from Puerto Rico begin to make its mark?

Twitter has more than 100 million users posting a collective 65 million tweets each day, yet it has failed to click with brand marketers — and brand marketers have failed to click with it. Find out how Twitter can be used more effectively to create deeper connections with consumers and your target audience. DOWNLOAD WHITEPAPER HERE.

Telemundo Communications Group announced it had signed a multi-year output deal with Caracol Television. The agreement, which is effective immediately, will position Telemundo as the exclusive broadcaster of Caracol’s extensive current and future library for the U.S. market. Financial terms of the agreement were not disclosed.

Mobile devices provide one of the most personal and intimate ways for marketers to reach consumers. eMarketer estimates nearly 80% of the US population has a mobile phone as of 2010. But many marketers are slow to take advantage of the channel.