Media

The World Cup Final between Spain and the Netherlands drew a total of 24.3 million U.S. viewers, making it the most watched soccer game in U.S. television history, according to The Nielsen Company. The figure, which includes viewership on both ABC and Univision during the two-and-a-half-hour game window (2:30 to 5pm ET), surpasses the record of 19.4 million viewers that tuned in to the U.S.-Ghana match earlier in this World Cup.

Mobile internet and data usage is becoming more popular overall as smartphones proliferate and feature phones become more sophisticated, but not all adults are taking up the new habits at the same pace.

Veronica Fielding and her team at Digital Brand Expressions examine how brands are approaching social media in this new survey, including how companies are handling and defining social media duties and how they’re tracking competitors’ efforts. DOWNLOAD REPORT HERE.

Fox Sports En Español is being re-branded FOX Deportes this fall; it was announced by Vincent Cordero, the network’s Executive Vice President & General Manager.

Tr3s: MTV, Música y Más, a unit of Viacom Inc. launched its new look and feel that embraces the bilingual/bicultural lifestyle of the Latino audience in the U.S. The campaign labeled “I Feel Tr3s”, which brings to life the brand’s evolved identity, will run across all platforms thanks to the creative expertise of California-based ad agency Casanova Pendrill; and the network’s new look and feel identities were developed by creative design shop Capacity in Los Angeles.

The Nielsen Company reported in June that, on average, the global consumer spends about 1 in every 4.5 minutes online on blogs or social networking sites. According to a report by market researcher Morpace, among US Facebook users time on Facebook rises to 1 in 3 minutes spent online.

The long wait is over! The two time MVP star LeBron James has made his decision to join el Heat, bringing a massive spotlight to the country’s 3rd largest Hispanic market and a city known for its Latin flavor. Time will tell on the economic and business impact of his decision, but we can certainly assume that many moving parts are at play with his announcement. By Liliana Gil, Managing Partner AG-XL Alliance

Available on HispanicCMO.com

African-Americans and English-speaking Latinos continue to be among the most active users of the mobile web. Cell phone ownership is higher among African-Americans and Latinos than among whites (87% vs. 80%) and minority cell phone owners take advantage of a much greater range of their phones’ features compared with white mobile phone users. In total, 64% of African-Americans access the internet from a laptop or mobile phone, a seven-point increase from the 57% who did so at a similar point in 2009. DOWNLOAD REPORT.

Although neither the the USA or England teams remain contenders for the World Cup, TV advertisers in the U.S. and U.K. appear to have scored with viewers during the first half of the tournament, according to a Nielsen analysis of advertising effectiveness in the two countries.