Media

Jason Rivera is responsible for managing strategic planning and consumer insights for a diverse client roster at AMP Agency that includes Coors, Levi’s, LifeStyles Condoms, Warner Brothers and Converse. He specializes in developing strategies that foster brand loyalty by aligning corporate goals with consumer ideals. He spoke with eMarketer about kids and online and offline shopping, as well as the influences that shape their preferences and how they like to shop.

Jason Rivera – Director of Consumer Insights and Planning atAMP Agency, an Alloy Media & Marketing property

Available on HispanicPRpro.com

For years, companies have watched the mobile youth population develop and grow, but aside from text messaging there have not been many clear-cut marketing opportunities on the mobile phone.

EPMG announced that it will partner with MobileEdgeMedia Group to provide a mobile platform; Connect, as part of EPMG’s portfolio of services to extend reach to the multicultural audiences.

Retailers both online and off had better get their mobile act together — because their customers are already using cell phones to shop, research, compare and find better deals elsewhere.

According to Radio Ink, Bustos Media has reached the end of the road, as the company files to transfer its radio and television licenses to NAP Broadcast Holding, named for senior lenders NewStart, Atalaya, and Prudential.

Radio Ink was tipped to an internal memo telling staff about the decision, and outgoing CEO Amador Bustos, who along with VP/Operations John Bustos has resigned as part of the merger agreement, confirms that the memo is genuine.

While the fast-moving social media sphere is still in its infancy, it’s getting increasingly crowded and, as a result, increasingly confusing. It’s humbling—the Twittersphere delivers new headlines to digest seemingly every nanosecond. But it’s exciting at the same time.

World Cup soccer telecasts aired on all English and Spanish language networks have reached an estimated 34% of all U.S. TV viewers, according to figures released by The Nielsen Company. CHARTS AVAILABLE HERE.

In the US, about one-fifth of Hispanic women said they made social network comments about purchase experiences all the time, but respondents were more likely to speak up only when they had a good experience.