Media

In the US, about one-fifth of Hispanic women said they made social network comments about purchase experiences all the time, but respondents were more likely to speak up only when they had a good experience.

The 2010 FIFA World Cup match-up between Mexico and Argentina delivered the highest viewership ever for Univision, attracting over 9.3 million Total Viewers 2 plus (9,362,938) who watched the event.

The latest in a series of Hispanic Market Overviews designed to offer marketers and advertisers who are active in the U.S. Hispanic marketplace — in addition to CMOs and brand managers who wish to become more active with Latino consumers — a clear, concise snapshot of the state of Spanish-language and Hispanic-targeted advertising and marketing efforts.

Maria Marin wants to connect with Hispanic women through her newly relaunched website. Inspired in the dreams of those who want to reach success, has all the tips and advice women need to feel confident: from how to project self-assurance, to how to get a better job or ask for a raise.

The ever-increasing sophistication and accessibility of web-ready mobile phones has made using a phone for information and entertainment needs an essential part of everyday life for millions of Americans. However, not everyone is connecting to the mobile web in equal measure. Demographic data on mobile phone usage reveals that U.S. Hispanics, especially younger Hispanics, have been over-indexing in mobile media usage for years.

Like many Americans, Hispanics love their mobile phones and take them everywhere, more than non-Hispanic whites and, in many cases, more than blacks.

The average American TV audience for the first three games played by Team USA are up 68% in 2010 compared to the same point during the 2006 World Cup, according to an analysis released by The Nielsen Company.

When it comes to big-event programming, it’s becoming clear that multiplatform viewing is more friend than foe to television ratings.

In a new poll released by Weber Shandwick in partnership with Powell Tate and KRC Research, nearly one-third (34%) of the American public report that they are “tuning out” of social networking sites, with 39% of them attributing their tune-out to rude discourse and behavior.

When it comes to driving consumer decisions about a range of products and services, the Internet is by far the most influential media channel — but marketers have yet to capitalize on that influence. That is the central finding of the 2010 Digital Influence Index, released by Fleishman-Hillard International Communications in conjunction with Harris Interactive. DOWNLOAD REPORT HERE.