Media

Many social media marketers are eager to tie a hard number to the value of their efforts. To that end, firms have attempted to analyze the worth of fans and followers on social networking sites like Facebook.

Azteca America Network annouced the Azteca Stations group, which operates the full-power digital multicast stations of KAZA Channel 54 in Los Angeles, WMBC Channel 63.6 in New York, WSFL channel 39.2 in Miami and KOFY channel 20.4 in San Francisco, in addition to WCHU channel 61.1 in Chicago.

Tr3s: MTV, Música y Más, owned and operated by MTV Networks Latin America, will amplify its US Hispanic offering to appeal to a wider spectrum of the Latino audience through a broader scope of content starting July 12th 2010. As part of this strategy, Tr3s will align and build synergies with MTV Networks International’s (MTVNI) US Hispanic & Latin American operations in Miami under the leadership of Sofia Ioannou who will expand her remit as Managing Director of MTVN Latin America & Canada to include US Hispanic. John Mafoutsis, Senior Vice President of Brand Solutions for MTVN Latin America & Canada will also expand his role to include Tr3s. José Tillán will continue to serve a General Manager & Executive Vice President and Luisa Fairborne as Director of Advertising Sales of Tr3s.

As Facebook matures as a viable marketing and customer service channel, brands are looking to quantify and understand the impact of their engagement on the platform. Far too many fail to quantify ROI in such a way as to convince a CFO of the merit of increasing or shifting investment towards Facebook marketing. Syncapse’s model aims to help brands better evaluate the financial returns that social members on Facebook provide to their business as they commit time and resources to the world’s biggest social networking site. DOWNLOAD report here.

Social Networking has exploded in popularity over the past two years, with the percentage of Americans maintaining a profile page on one or more social sites doubling from 24% in 2008 to 48% in 2010. Even more remarkably, as social networking has entered the mainstream, it has also quickly become not just an occasional diversion but a habitual part of American life. DOWNLOAD report here.

With a focus on how brands can listen and learn, Pete Blackshaw, EVP of Digital Strategic Services for Nielsen led a Consumer 360 insight session on the rapidly changing social media landscape (”some of these slides should have been updated even this morning,” Pete quipped). Joining Pete was Yael Taqqu, Principal at McKinsey & Co., and Frank Eliason, Senior Director of Comcast’s customer service.

An estimated 14.5 million U.S. viewers combined to watch the game on ABC and Univision, the highest average audience for a men’s national team soccer game since at least 15.8 million combined to watch USA and Brazil’s Round of 16 match in 1994.